Kooky Creative × O.N.I
Sustaining momentum. Scaling influence. Building a full-funnel marketing engine for the O.N.I "Haunted" project - from pre-save to tour ticket to chart position.
Four platforms. One coordinated funnel.
Rich is not buying ad clicks. Kooky Creative is architecting a full-funnel digital marketing infrastructure that captures intent at every stage - from first impression to repeat stream.
Meta Ads
Facebook & InstagramNative conversion-focused setups using Advantage+ targeting. Campaigns optimize for pre-saves, streaming actions, and physical merch sales - turning passive listeners into active spenders.
TikTok Ads
Top-of-funnel momentumSpark ads and organic boost campaigns targeting key regional listener clusters. Built to seed viral trends and surface the single to the fans most likely to create and share content.
Google & YouTube Ads
High-intent rock fansStrategic search and video discovery ads that intercept fans actively looking for new music. Includes a $1,200 Google Ads spend setup to unlock $2,400 in matching ad credit through Offer C.
DSP Strategy
Spotify, Apple Music, Feature.fmDirect DSP marketing with Spotify Growth campaigns, Apple Music Rock playlist pitching, and Feature.fm smart-link optimization to route every click to its highest-value destination.
Technical tracking that actually proves what works.
The best creative in the world fails if the pipes underneath are leaking. Kooky Creative builds first-party infrastructure that connects every click to a real business outcome.
Comscore Market IDs
Moving tour targeting completely away from outdated Nielsen DMAs to Comscore Market IDs, so every geo-targeted dollar hits the actual media markets O.N.I will play.
CAPI + Events API
Custom Meta Conversions API and TikTok Events API implementations to bypass iOS 14+ signal loss and rebuild first-party conversion visibility.
Conversion Value Rules
Mapping concrete values to user actions - $1 per link click, $10 per pre-save or merch store addition - so Meta's algorithms learn to find high-value, active spenders instead of passive scrollers.
If it cannot be measured, it cannot be optimized.
Spotify Codex & Songstats
A proprietary streaming data layer that tracks daily saves, playlist additions, and listener-to-fan conversion velocity. Combined with Songstats integration for real-time market intelligence.
Client Performance Dashboards
Live dashboards pulling from Wavo, Feature.fm, and the Meta Ads API so The Team can see every dollar spent mapped back to real streams, chart positions, and fan growth.
Wins, documented in real time
The dashboard already shows the kind of proof points that matter: #3 on Apple Music Canada, the Loudwire Nights radio premiere, and the conversion events that drove them.
A sequenced release plan, not a guessing game.
Launch Week Baseline
Securing the Apple Music / Loudwire radio momentum, stabilizing tracking, and testing initial creative to establish a baseline of what converts and why.
- Lock down Comscore market IDs and conversion tracking.
- Validate CAPI and pixel signal quality before scale.
- Deploy launch creative across Meta, TikTok, and Google.
Clear pricing. No scope creep.
A flat monthly retainer that covers strategy, execution, reporting, and optimization across the entire release, tour, and music video campaign.
Monthly retainer for full paid media management, first-party infrastructure, and real-time performance reporting.
Major new buildouts, extra singles outside this cycle, and heavy creative production are quoted separately.
Ad spend is paid directly to the platforms and is not included in the retainer.
Google Ads credit offer requires a $1,200 media spend to unlock the $2,400 match through Offer C.
Three things to move this forward.
Ready to build the machine?
Kooky Creative and The Team are prepared to move as soon as the green light is given.